We are delighted to announce we are finalists at the Drum Experience Awards for Retail Brand Activation of the Year.
We will be competing among the best retail brand activations of the year thanks to our work with Ted Baker, delivering the ‘Colour By Numbers’ Old Street Pop Up.
It is a well-deserved nomination, as our team worked tirelessly to produce an eye-catching pop-up featuring a clean, monochrome colour scheme and using modern materials and shapes.
Having captured the attention of thousands of customers and the media, it has now been rewarded with this prestigious industry nomination.
The winners of the Drum Experience Awards will be announced on the 4th of December at Marriott Grosvenor Square in London. As part of CSM Live, we are up for a total of 5 awards.
As part of a strategic move to offer a clear defined proposition across all CSM services, today, Thursday 19th July 2018, ICON Retail is rebranding as CSM Retail.
Recent work has seen the team help Fenwick celebrate the Royal Academy of Arts 250th Anniversary on Bond Street and Ted Baker launch their new Colour by Numbers range with an immersive pop-up shop in Old Street station.
The rebrand will allow us greater access to resources and knowledge within the global CSM and Chime agencies, helping to deliver even greater impact for clients. This move also benefits the wider CSM group as there is now a clearly defined retail offering in place to support the array of existing CSM clients that have strong retail presence.
As ICON Retail transitions to CSM Retail, Graham Clark, Chairman of CSM Retail stated: “The retail industry is changing at an incredible pace and our offering has been continuing to evolve in tandem. We’re proud of where we’ve got to as ICON Retail but now is the right time to take this exciting step forward as CSM Retail, embracing the opportunities that this move brings.”
At a fabulous night in the Bloomsbury Big Top, hosted by the one and only Louie Spence, we were delighted to win the award for ‘Best Non Fashion Retail Concept’ for our work with Penhaligon’s.
As a proud supporter of the VM & Display Awards, it was great to see all the creative talent in retail’s display and design industry come together for an evening of celebrations and awards. To also help bring the event to life and to provide an impactful backdrop for guests to capture their evening, we created a giant replica of the award statue.
As well as our award win we were also shortlisted for the ‘Best In-Store Branding’ category. This was in collaboration with MDM Props for the stunning ‘Rocking Horse’ shoe display for Vivienne Westwood.
Working in partnership with our team, Penhaligon’s created eye catching window displays across the UK, France, Asia and the United States to launch their seasonal campaign.
Penhaligon’s entrusted us to produce and install supporting graphics that reflected the brand’s luxurious feel. The striking scheme burst from the stores announcing the arrival of Christmas, inviting customers to experience the magical delights of their original fragrances and bespoke interiors.
We worked alongside Penhaligon’s VM team to adapt the marketing collateral and merchandised the windows with complementary props which included giant flashing red bows decorated with jewels, mirrored gold gift boxes tied with black silk ribbons and backlit fabrics.
Our global team of art workers, project managers, print production specialists, logistics managers, visual merchandising teams and installation crews worked tirelessly around the clock to ensure that each store across the estate emulated the true essence of “A Very Penhaligon’s Christmas”.
You can view all the Retail Design World VM Christmas Awards nominations here.