KAREN MILLEN - THE ESSENTIALS

Sep 2018

To promote Karen Millen's launch of The Essentials at its Regent Street flagship, we worked alongside the retailer on a bright, bold window scheme. We were briefed to highlight the collection by using strong imagery, colour, patterns and text.

Strong leopard prints, married with yellows and soft fabrics, helped us tell the story.

The team built bespoke plinths wrapped in vinyl, dye sublimation illuminated graphics and creative use of text to tell the story of the season.