Ferrari Window Design

Ferrari

We created a unique window presentation for Ferrari based on the concept ‘Hearts and Minds’. The concept captured Ferrari's renowned brand values, heritage and history of innovation and transformed into an eye catching display. The windows featured metallic silver vinyl, 3D models of a heart and a brain lit by LED lighting, plasma screens and sound, using whispering windows. The combination of conventional graphic treatments, the latest plasma and LED technology, architectural models and bespoke video content fully engaged customers drawing greater footfall into the store. Our work for Gensler and Ferrari won us the VM and Display Award for Best Non-Fashion Retail Concept in 2013.